CUSTOMER ADVOCACY, REFERENCE PROGRAMS, AND ADVISORY BOARDS

The brynmorgan group has been actively engaged in customer advocacy and success program development and execution for over 25 years with clients including Sun Microsystems/Oracle, HP/HPE, Hitachi, Ericsson, and many others.

HOW WE HELP YOU BUILD TOP CUSTOMER PROGRAMS

After more than 25 years working on multiple client programs — including programs in customer advocacy and success — we understand your customer needs from the inside out. We leverage our experience in brand, product and corporate marketing, as well as corporate communications, advertising, PR, and events to step into your program development when and where you need us. We can work with your people and vendors or we can bring in our own network of people and vendors to create and execute all components of your customer advocacy program. Our experience with top vendors in this space allows us to rally and focus your internal resources, assess and augment their skillset, or bring in the best resources and get them up and running quickly if that’s what your company needs to be successful.

CUSTOMER ADVOCACY

We can help you build a program to develop your customers into the best advocates they can be. A program that includes comprehensive engagement, feedback loops, ROI tracking and Executive involvement.

CUSTOMER REFERENCE

Building out a customer reference program that enables your customers to stand out as an extension of your sales force is critical to business success. We will help you build a program to track, manage, and reward your customer references and we’ll help you engage your customers and navigate their willingness and ability to serve as a reference for you; make it easy for them to participate in your reference program; and help them understand the business benefits of participating.

ADVISORY BOARDS

You have strategic customers who are, most likely, already engaged with your company executives. We will help you harness this relationship to effectively gather their input on your company strategy, products, services, and how to address key challenges in your industry. We will help you build an action-oriented Customer Advisory Board that is fully invested in your shared future success.

“As soon as the the brynmorgan group walked in the door, they became an integral part of my team. They are able to step up to any challenge we put forth and deliver results that have a significant impact on our business. We have asked them to provide their expertise across multiple areas of our marketing organization including Corporate Marketing, Branding, Advertising, Web, Alliances, User Conference and much more. With the brynmorgan group I feel I have a partner who is fully dedicated to the success of my business.”

— CHRISTOPHER LOCHHEAD, CMO AT MERCURY INTERACTIVE